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Google is clearly the best general-purpose search engine on the Web (see

www.pcmag.com/searchengines

But most people don't use it to its best advantage. Do you just plug in a keyword or two and hope for the best? That may be the quickest way to search, but with more than 3 billion pages in Google's index, it's still a struggle to pare results to a manageable number.

But Google is an remarkably powerful tool that can ease and enhance your Internet exploration. Google's search options go beyond simple keywords, the Web, and even its own programmers. Let's look at some of Google's lesser-known options.

Syntax Search Tricks

Using a special syntax is a way to tell Google that you want to restrict your searches to certain elements or characteristics of Web pages. Google has a fairly complete list of its syntax elements at

www.google.com/help/operators.html

. Here are some advanced operators that can help narrow down your search results.

Intitle: at the beginning of a query word or phrase (intitle:"Three Blind Mice") restricts your search results to just the titles of Web pages.

Intext: does the opposite of intitle:, searching only the body text, ignoring titles, links, and so forth. Intext: is perfect when what you're searching for might commonly appear in URLs. If you're looking for the term HTML, for example, and you don't want to get results such as

www.mysite.com/index.html

, you can enter intext:html.

Link: lets you see which pages are linking to your Web page or to another page you're interested in. For example, try typing in

link:http://www.pcmag.com


Try using site: (which restricts results to top-level domains) with intitle: to find certain types of pages. For example, get scholarly pages about Mark Twain by searching for intitle:"Mark Twain"site:edu. Experiment with mixing various elements; you'll develop several strategies for finding the stuff you want more effectively. The site: command is very helpful as an alternative to the mediocre search engines built into many sites.

Swiss Army Google

Google has a number of services that can help you accomplish tasks you may never have thought to use Google for. For example, the new calculator feature

(www.google.com/help/features.html#calculator)

lets you do both math and a variety of conversions from the search box. For extra fun, try the query "Answer to life the universe and everything."

Let Google help you figure out whether you've got the right spelling—and the right word—for your search. Enter a misspelled word or phrase into the query box (try "thre blund mise") and Google may suggest a proper spelling. This doesn't always succeed; it works best when the word you're searching for can be found in a dictionary. Once you search for a properly spelled word, look at the results page, which repeats your query. (If you're searching for "three blind mice," underneath the search window will appear a statement such as Searched the web for "three blind mice.") You'll discover that you can click on each word in your search phrase and get a definition from a dictionary.

Suppose you want to contact someone and don't have his phone number handy. Google can help you with that, too. Just enter a name, city, and state. (The city is optional, but you must enter a state.) If a phone number matches the listing, you'll see it at the top of the search results along with a map link to the address. If you'd rather restrict your results, use rphonebook: for residential listings or bphonebook: for business listings. If you'd rather use a search form for business phone listings, try Yellow Search


(www.buzztoolbox.com/google/yellowsearch.shtml).




Extended Googling

Google offers several services that give you a head start in focusing your search. Google Groups

(http://groups.google.com)

indexes literally millions of messages from decades of discussion on Usenet. Google even helps you with your shopping via two tools: Froogle
CODE
(http://froogle.google.com),

which indexes products from online stores, and Google Catalogs
CODE
(http://catalogs.google.com),

which features products from more 6,000 paper catalogs in a searchable index. And this only scratches the surface. You can get a complete list of Google's tools and services at

www.google.com/options/index.html

You're probably used to using Google in your browser. But have you ever thought of using Google outside your browser?

Google Alert

(www.googlealert.com)

monitors your search terms and e-mails you information about new additions to Google's Web index. (Google Alert is not affiliated with Google; it uses Google's Web services API to perform its searches.) If you're more interested in news stories than general Web content, check out the beta version of Google News Alerts

(www.google.com/newsalerts).

This service (which is affiliated with Google) will monitor up to 50 news queries per e-mail address and send you information about news stories that match your query. (Hint: Use the intitle: and source: syntax elements with Google News to limit the number of alerts you get.)

Google on the telephone? Yup. This service is brought to you by the folks at Google Labs

(http://labs.google.com),

a place for experimental Google ideas and features (which may come and go, so what's there at this writing might not be there when you decide to check it out). With Google Voice Search

(http://labs1.google.com/gvs.html),

you dial the Voice Search phone number, speak your keywords, and then click on the indicated link. Every time you say a new search term, the results page will refresh with your new query (you must have JavaScript enabled for this to work). Remember, this service is still in an experimental phase, so don't expect 100 percent success.

In 2002, Google released the Google API (application programming interface), a way for programmers to access Google's search engine results without violating the Google Terms of Service. A lot of people have created useful (and occasionally not-so-useful but interesting) applications not available from Google itself, such as Google Alert. For many applications, you'll need an API key, which is available free from
CODE
www.google.com/apis

. See the figures for two more examples, and visit

www.pcmag.com/solutions

for more.

Thanks to its many different search properties, Google goes far beyond a regular search engine. Give the tricks in this article a try. You'll be amazed at how many different ways Google can improve your Internet searching.


Online Extra: More Google Tips


Here are a few more clever ways to tweak your Google searches.

Search Within a Timeframe

Daterange: (start date–end date). You can restrict your searches to pages that were indexed within a certain time period. Daterange: searches by when Google indexed a page, not when the page itself was created. This operator can help you ensure that results will have fresh content (by using recent dates), or you can use it to avoid a topic's current-news blizzard and concentrate only on older results. Daterange: is actually more useful if you go elsewhere to take advantage of it, because daterange: requires Julian dates, not standard Gregorian dates. You can find converters on the Web (such as

CODE
http://aa.usno.navy.mil/data/docs/JulianDate.html

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), but an easier way is to do a Google daterange: search by filling in a form at

www.researchbuzz.com/toolbox/goofresh.shtml or www.faganfinder.com/engines/google.shtml

. If one special syntax element is good, two must be better, right? Sometimes. Though some operators can't be mixed (you can't use the link: operator with anything else) many can be, quickly narrowing your results to a less overwhelming number.

More Google API Applications

Staggernation.com offers three tools based on the Google API. The Google API Web Search by Host (GAWSH) lists the Web hosts of the results for a given query

(www.staggernation.com/gawsh/).

When you click on the triangle next to each host, you get a list of results for that host. The Google API Relation Browsing Outliner (GARBO) is a little more complicated: You enter a URL and choose whether you want pages that related to the URL or linked to the URL

(www.staggernation.com/garbo/).

Click on the triangle next to an URL to get a list of pages linked or related to that particular URL. CapeMail is an e-mail search application that allows you to send an e-mail to google@capeclear.com with the text of your query in the subject line and get the first ten results for that query back. Maybe it's not something you'd do every day, but if your cell phone does e-mail and doesn't do Web browsing, this is a very handy address to know.

Posted by Cyber Trunks


Have a Look in Google Office/ Google's Intranet



What do around 16,000 Google employees stare at in the morning when they’ve arrived at the office? They might be looking at Moma, the name for the Google intranet. The meaning of the name of “Moma” is a mystery even to some of the employees working on it, we heard, but Moma’s mission is prominently displayed on its footer: “Organize Google’s information and make it accessible and useful to Googlers.” A “Googler,” as you may know, is what Google employees call themselves (they have other nicknames for specific roles; a noogler is a new Google employee, a gaygler is a gay one, a xoogler is an ex-one, and so on).


A Google employee in Hamburg (photo taken in mid-2007)

Moma “was designed by and for engineers and for the first couple of years, its home page was devoid of any aesthetic enhancements that didn’t serve to provide information essential to the operation of Google. It was dense and messy and full of numbers that were hard to parse for the uninitiated, but high in nutritional value for the data hungry.

Here’s a picture of the Moma homepage that we got hold of – please note that large areas have been grayed out or whitened out:



On the top of the Google intranet homepage, you’ll find the logo reading “Moma - Inside Google.” Next to it is a search box allowing you to find information from Moma in general, information on specific Google employees, information on availability of meeting rooms, building maps and more. You can choose to include secure content or not via a checkbox. Another checkbox offers you to use “Moma NEXT" for a more experimental variant of search results.

To the top right, there’s an option to switch to iMoma, an iGoogle-style tool prepared by the company which allows further customization of the intranet start page. This way, employees may be able to select their own news and service widgets of interest to be displayed when they log-in.

The actual content of the homepage in the picture is split up into 4 columns. To the left, there’s a “My Office” section, with information for employees and a way to choose your own office for more relevant links. It’s followed by the sections “Survival Kit” and “My shortcuts.” In the middle columns, news gadgets are headlined “Welcome to Google!,” “Communications,” “HR” (human resources), “Company Info” and “Internal Google news,” all in common soft shades of Google base colors. The right column is listing Google teams.

Searching Moma



When you perform a search on Moma, you will see a result similar to the following; this screenshot, which was edited by Google to include comments, has been published by the Google Enterprise Blog in a post of theirs in July to show-case the kind of functionality available:



On the image, you will see a “universal search" style result including employee information, bookmark results, documents hosted on Google’s intranet, and a list of related queries. Users get to choose between ordering by date or by relevance. One can also limit the results to different segments like “Tech,” “Official,” or “Community.” Google in their blog said the use the Google Search Appliance to power this service.

Ex-employee Doug Edwards mentioned how he came to take for granted everything was available on the intranet, “from the status of products in development to the number of employees at any point in the company’s history.” He adds that the transparency was also a motivator, as “Your failures are also visible to everyone in the company, which provides an even greater motivator to continuously improve performance in the areas for which you are responsible.” These days however, as Doug writes, Google “clamped down on who had access the complete state of the business.

The following photo shows a result for what seems to be an employee search. The photo is used with permission from Zach at HannaCabana.com, though Zach tells me it had been anonymously submitted to him (note we added blurring to the phone numbers of the zoom version):



On the employee results page, everyone is listed with their name, a photo, their job title, telephone number and more. Clicking through to an employee lands you on their full profile page. Ex-Googler Doug Edwards remembers how many Google employees used “alternative images and titles" for their Moma listing. “I recall photos of samurai warriors and masked figures with titles like ’Shadow Ops’ and ’Black Ops.’ These were later weeded out as part of an upgrade”.

Employee data may also be rendered in different forms. Below is a screenshot we first posted on in February of an internal application called Google Percent:



This service simply shows how many employees are newer than a particular other employee (some areas in the image have been blackened out).


How employees access the intranet




Photo courtesy of Zach, again.

The dialog reads, “Many internal apps. One login page.” The input boxes ask for the user’s LDAP (Lightweight Directory Access Protocol) credentials.

A Google employee can log-in to the intranet from within the office, or with a so-called Virtual Private Network (VPN) connection. This connection comes pre-installed on laptops Google hands out, and can be reached via a desktop icon. A Google employee is required to authenticate their sign-in with account credentials.

From within a Google building, an employee may likely reach the intranet via the address corp.google.com. We previously found out Google additionally uses many sub-domains in their intranet, like album.corp.google.com, agency.corp.google.com, alien.corp.google.com, karma.corp.google.com, periscope.corp.google.com, pineapple.corp.google.com. You may also likely just enter e.g. “m” (which maps to “http://m” which is “http://m.corp.google.com”) to be taken to a service like your Gmail-powered email account.

Externally, like from a laptop at a conference – or if you’re one of the employees mainly working from home, as there are some – employees can access the VPN servers located on sites like Mountain View or Dublin, Ireland, with different hostnames each like man....ext.google.com or de....ext.google.com (we depleted part of the hostname).

Google “eating their own dog food”



Google employees use many of the tools Google produces. They even have launched an internal “dogfood” campaign in 2006. But what they see may be newer versions of the services than those released to the outside.


Andrew Hitchcock

from July, Creative Commons-licensed(edited for brightness/ contrast).

If you work in a team for a product, you may also get a prototypical version of the service. Below for instance is a screenshot from a nightly build of Google Spreadsheets – codename “Trix” – which we were able to take a look at (note several areas in this image have been grayed out):



In above image you can see the disclaimer “Warning: This is NOT production. Data can be lost.” Special links to debug windows are offered to developers as well, one of them being opened in the screenshot. Google employees also get to see previews of completely unreleased tools, such as wiki service JotSpot (which is being integrated into Google Apps), or Platypus, the internal Gdrive client for file-sharing.

For code reviews, Google created Mondrian, a “Perforce backend with some custom Google wrappers on top,” as Nial Kennedy, who shot the following photo Creative Commons-licensed, notes:



And the following image shows Google in-house tool Trax (this is part of a larger photo by Google employee Andrew from Flickr, but it is not available anymore; we’re not quite sure how this tool works or what it achieves):



But, Google doesn’t just use their own tools. For instance, we came across information indicating that many Google employees prefer social network Facebook.com to their own production, Orkut (e.g. some Google employees considered Orkut too spammy, or too buggy in the past).

If a Google employee encounters trouble with any Google tool, they can call their internal support hotline named “Tech Stop.” The hotline promises 24-hour availability. Numbers like +1 877... (last part depleted) are partly toll-free and partly with toll, and accessible from all over the world. Internally, a Google employee may also simply press 3-HELP (3-4357). Tech Stop centers aren’t just located in the US, but also in places like Hyderabad, India.


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Find Orkut Files thru Google Now... !!





Well here is one more update about orkut. Now you able to find profile from Google also. Seems Orkut doing really hard work in these days. Setting Under Privacy Settings.

ScreenShot:



Enjoy more Orkuting (-:

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bebo logoTechCrunch speculates that there’s a 51% chance that Google might buy Bebo—or maybe MySpace will snap up the smaller social networking company. Last year, it was Yahoo that was supposed to be making a $1B offer on Bebo. This year’s guesses are similar—$1B to $1.5B.


TechCrunch explains that the move would almost double Google’s social networking audience, with Orkut’s millions of members worldwide plus Bebo’s non-US English-speaking market. Erick Schonfeld also notes that MySpace could assure its worldwide dominance by buying the #1 social network in several English-speaking countries.


Bebo has an exclusive partnership with Yahoo for display and video advertising. They initially signed on to Google’s OpenSocial, but soon also accepted Facebook’s platform as well.




Source: Tech Crunch

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Google's Orkut, one of the world's largest social media Web sites now will allow its population to use third-party applications for games, music and other plug-in programs. Following Facebook's lead, the new offering most likely will boost the fast-rising site's world popularity.

Amar Gahdhi, Orkut group product manager, announced the move on his blog Monday, saying the company expects to raise its online population up to more than 50 million users in the next few weeks.

Google will accept applications from social media until Feb. 15 and unveil those chosen in late February. Google also will hold an "Orkut Hackathon" on Thursday and Friday at its Mountain View, Calif., headquarters.

Orkut was launched in January 2004 as a response to social media kingpin MySpace and burgeoning college social media Web site Facebook. Since then, MySpace has taken about 80 percent of the U.S. social media site while Facebook, which was the first to open its computer platform to developers last spring, now has 10 percent of the demographic.

Orkut, by contrast, has less than 1 percent of the U.S. market, but has exploded in other countries. In Brazil, where 50 percent of traffic goes to Orkut. Nearly 17 percent of the social media market in India also uses the social media program. Asia and Latin American users also are becoming Orkut hotshots.

Allowing third-party applications will continue this trend, said Chris Johnson, founder of Tempe-based programing company Terralever LLC. Terralever was the first programming firm allowed to develop applications for Facebook.

In the U.S., however, Orkut probably will remain behind the MySpace and Facebook behemoths, Johnson said.

"Orkut has such a small U.S. market base that I don't think it'll get much traction," he said. "But it is one of the largest sites in the world, so that's where you'll see growth."

Terralever does not have plans to develop applications for Orkut, although Johnson and thousands of others are waiting for what will be the Holy Grail of social media application development. Within moths, MySpace is expected to announce that users will be able to use applications that already have been submitted to the company.

Submit Your Orkut Application Here


Source:
MSN News

Google News


Enjoy More Orkuting (-:

Posted by Cyber Trunks

About every two months, Google Maps adds 6-7 new cities to Street View. In May 2007 the service was launched with images for 5 cities, two months later 4 new cities were added, in October Google added 6 cities, while in December a record of 8 cities were added to Street View.

This month, Google added 12 new cities from the US: Juneau (Alaska), Boise (Idaho), Salt Lake City (Utah), San Antonio (Texas), Raleigh/Durham/Chapel Hill (North Carolina), Manchester (New Hampshire), Kansas City (Missouri), Milwaukee (Wisconsin), Albany, Schenectady (New York). It's interesting to see that the 12 cities are distributed uniformly and the total number of cities is now 35.

When do you think Google will add all the important cities from the US and the rest of the world? Shouldn't Google outsource this job to other companies or at least accept photos from users and use technology like Photosynth to combine them?

Bonus question: can you find the formula for an integer sequence that has the first 5 values: 5, 4, 6, 8, 12?



{ via the unofficial Google Earth Blog. Updated with more information from Google LatLong. }


Posted by Cyber Trunks

LONDON (Dow Jones)--Internet search giant Google Inc.


Google generated sales of $2.53 billion
, or GBP1.30 billion, in the U.K. in 2007,
according to a regulatory filing.

The figures underline the extent to which Google is closing the gap, in sales terms, with the U.K.'s largest advertiser-funded broadcaster, ITV PLC (ITV.LN), and its increasing market share in the U.K. advertising marketplace.
Google's U.K. sales grew 45% in 2007, according to the filing. This represents a significant slowdown in the sales growth rate from 80% sales growth in 2006. Google generated roughly 15% of total sales in the U.K. in 2007, down slightly from 16% in 2006.

In the filing, Google blamed weakness in key market sectors such as finance and travel for the slower U.K. growth.

ITV generated sales of GBP1 billion in the first half of 2007. More than half of ITV's advertising revenue comes from its flagship ITV1 channel, which saw revenue contract 9% in the first half of 2007, compared with the year-earlier period.
UBS, commenting on the filing, forecast that internet advertising would account for around 20% of total U.K. advertising expenditure by the end of 2008.

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